As millions of Americans have already eagerly rolled up their sleeves to “get the shot”, a significant number of others remain hesitant to get vaccinated or reject getting vaccinated altogether.

We’ve created this guide to help you navigate and explore different strategies to talk about the vaccine to inspire new thinking, conversations, and the required dialog to keep people safe and exit the pandemic.

This Guide Includes:

• 5 steps to having a productive conversation
• One-on-one conversation guide
• Vaccine marketing resources