Battle of Benefits: Does Health Insurance Or A Higher Wage Mean More When Recruiting Caregivers?

Jan 24, 2018 5:56:08 PM

Recruiting Caregivers and CNAs is more about pay and benefits than ever before. With so many companies looking to hire a limited workforce, those with the most attractive offers are winning out. Many agencies are improving their current offering, but are unsure where to make investments to bring the most bang for their buck. We asked Caregivers and CNAs which benefits were most important to them in a head-to-head matchup so you can make smarter decisions about where to place your dollar to improve your Caregiver recruitment. First up on the Battle of the Benefits - a higher wage vs. health insurance.

Caregiver benefits


Although health insurance is a highly sought after benefit, it doesn’t stack up when compared directly to higher wages. In an industry where 24% of Caregivers report not being able to make enough money to stay in the industry and over 20% are single parents, raising wages can go a long way when hiring Caregivers. We’ve seen agencies across the country finding ways to pay their Caregivers more as wages continue to rise nationwide. In other industries like fast food and retail we see more and more competition in starting pay (see: How Target’s New Minimum Wage Changes Caregiver Recruitment). It’s worth exploring how your agency could bump up starting pay and use that messaging in your Caregiver, HHA, and CNA recruitment efforts.

As you examine how you can be more competitive in home care recruitment, think about where you can put resources to make the largest impact. You can view more Battle of the Benefits in our latest trend report, available for full download below.

 2018 Caregiver Trend Report: Get Competitive

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Top Tips to Improve Your Caregiver Recruitment Employee Referral Program

Recruiting Caregivers: How To Make 87% Of Interviewees More Interested In Working For You

Maggie Keen

Written by Maggie Keen

Maggie Keen is Vice President at myCNAjobs and a national caregiver recruitment speaker.

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