Recruitment & Retention Trends

At myCNAjobs we work with thousands of companies in the space to overcome the challenges of Caregiver recruitment. This gives our staff a unique vantage point to the industry. With this front row seat we’re able to see what’s going on across the country in home care recruitment. We can see who’s winning, who’s not - and most importantly - why?

The challenge of recruiting Caregivers has been a hot button topic in home care for a long time now. Panels of experts have discussed it at trade shows across the country and countless articles have been penned to raise awareness of the Caregiver Crisis. With the release of the 2018 Home Care Benchmarking Study from Home Care Pulse, we can again see that the Caregiver shortage is the #1 threat to home care businesses. Agencies across the country are dealing with the difficulties of Caregiver recruitment, as they devote more and more resources to finding new staff. This impacts agencies in a lot of different ways. One of the biggest and most overlooked ways is cost. Did you know the cost to recruit a single Caregiver has gone up 63% over the past two years?

“What can my agency do to stand out when recruiting Caregivers?” This is the million dollar question, and providers across the country are asking it daily. Every agency is looking for ways to offer more than the other employer down the street in an effort to lure top talent. It’s no easy task, as there are more competitors in Caregiver recruitment now than ever before as retail, fast food, and other industries are targeting the direct care workforce with lower barriers to entry. But there is a way to make joining your agency’s workforce easy while offering something less than half of your competitors currently do. Only 45% of Caregivers report their current or past employer paid for the necessary CPR training before beginning work. If you want to come out ahead in your Caregiver, HHA, and CNA recruitment, be the agency who offers this to their staff.

At myCNAjobs we work with thousands of companies in the space to overcome the challenges of Caregiver recruitment. This gives our staff a unique vantage point to the industry. With this front row seat we’re able to see what’s going on across the country in home care recruitment. We can see who’s winning, who’s not - and most importantly - why?

It’s no secret matching schedules with Caregivers is a major challenge in home care recruitment. Whether you have a new hire with limited availability or a top performer who feels they aren’t getting enough work, the effects of available hours on Caregiver recruitment are profound. Due to the unpredictable nature of home care, many agencies only offer part time hours, or if they have full-time positions for Caregivers they are in limited quantity. The latest research shows 35% of Caregivers are only interested in full-time hours. Think about this in terms of your market size. If you are hiring Caregivers and there are 1,000 potential candidates in your service area and your agency is hiring for part time positions only, that number instantly drops down to 650.

At myCNAjobs we work with thousands of companies in the space to overcome the challenges of Caregiver recruitment. This gives our staff a unique vantage point to the industry. With this front row seat we’re able to see what’s going on across the country in home care recruitment. We can see who’s winning, who’s not - and most importantly - why?

A recent article from The New York Times about online retail fulfillment centers sheds light on an ever-growing threat to home care recruitment. The piece - which details the rise of distribution warehouses for companies like Amazon, Walmart, Zulily, and more - shows how new competitors will continue to make recruiting Caregivers and CNAs a battle.

There’s a lot to be said about the high demand of Caregivers and CNAs in home care recruitment today. It’s something that can be anecdotally observed; recruiting is harder now than it was three, five, or ten years ago. It can also be seen through more objective observations. For example, the rising number of Americans needing care far outpacing new people entering the Caregiving field. One piece of data that really strikes a chord with any agency hiring Caregivers is just how often a Caregiver’s phone rings. The latest research shows that for the second year in a row, Caregivers continue to receive 3+ calls a week for work on average. For anybody recruiting in home care, this statistic can be worrisome.

At myCNAjobs we work with thousands of companies in the space to overcome the challenges of Caregiver recruitment. This gives our staff a unique vantage point to the industry. With this front row seat we’re able to see what’s going on across the country in home care recruitment. We can see who’s winning, who’s not - and most importantly - why?

I get asked a lot of questions about the interview portion of the Nurse Aide recruitment process. It’s an important piece of the puzzle and can make or break your ability to hire Caregivers. As is true with all human interaction, first impressions matter. This is especially true during an interview, since often times it’s the first chance a Caregiver has to visit your agency’s office and meet the staff. The latest research on recruiting Nurse Aides shows the importance of making a Caregiver feel comfortable during the interview. In fact, 28% of all Caregivers report the most important part of the interview is if they feel comfortable while they’re there.