A recent article from The New York Times about online retail fulfillment centers sheds light on an ever-growing threat to home care recruitment. The piece - which details the rise of distribution warehouses for companies like Amazon, Walmart, Zulily, and more - shows how new competitors will continue to make recruiting Caregivers and CNAs a battle.
As we talked about in our previous post How Target’s New Minimum Wage Changes Caregiver Recruitment, outside industries are poaching Caregivers from the senior care workforce. Beyond retailers like Target, warehouses and distribution centers are a growing challenge to recruitment with competitive offerings and pay rates that are 30% higher than retail. Their threat is becoming more and more apparent, and The New York Times piece details just how much they'll impact your Caregiver recruitment efforts moving forward.
Since 2010, warehouses have added workers at four times the rate of overall job growth. These new warehouses aren’t just going up in major metropolitan areas, either. They’re going up in towns who are close to major interstates and rail lines so deliveries across the countries can be made quicker. Many of these areas are already notorious for struggling with hiring Caregivers and CNAs due to worker shortage. These vast warehouses are being built, fueling a demand for workers and reviving areas that once relied on manufacturing; providing an alternative to some areas that have experienced previous economic decline.
The advertisement and hiring practices of these outside competitors are worth noting, too. A billboard advertisement for an Amazon warehouse notes top pay and on the spot job offers - two things we’ve advocated agencies offer to entice more Caregiver hires. This article by The New York Times continues to drive home the reality that your competitors aren’t just other agencies. You should be actively competing to recruit CNAs and Caregivers over all other industries - not just those who provide senior care.
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