The Most Expensive Part of Caregiver Recruiting Isn’t Advertisement - It’s Time

Oct 9, 2017 1:38:00 PM

When I work with agencies across the country to combat caregiver and CNA recruitment challenges, often times we take a look at caregiver cost per hire. Many people I speak with are surprised to learn that the most expensive part of their recruitment efforts isn’t advertisement or background checks. It’s time.

What do I mean? As the old saying goes, time is money. Any time spent on recruiting Caregivers is time you’re paying for, mostly in the form of the salary/hourly pay of the person working on recruitment (even if your agency doesn’t have a dedicated recruiter). While it’s important to recognize that caregiver recruitment is a time consuming task by nature, that time is still worth calculating.

Things like posting jobs, reviewing resumes, calling caregivers, holding phone screens, and scheduling interviews are all examples of the time spent on recruitment. For many home care agencies these tasks take up the majority of a recruiter’s time. For some, it may be just one part of an employee’s total responsibilities. Knowing how much time this takes is key in calculating how much is spent on recruiting as a whole. Ultimately, you can use this information to help paint a picture of how your agency can improve.

We’ve developed a handy calculator to better understand how time factors into your overall cost per hire. Even agencies who don’t currently spend money on job postings or other advertising are still investing in recruitment. You can go here to calculate the overall cost per hire for your agency. If you’re interested in how myCNAjobs can help lower your cost per hire or for help recruiting Caregivers you aren't reaching today? We'd love to have a conversation about how we can help with Caregiver recruitment. 

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Maggie Keen

Written by Maggie Keen

Maggie Keen is Vice President at myCNAjobs and a national caregiver recruitment speaker.

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