At myCNAjobs we work with thousands of companies in the space to overcome the challenges of Caregiver recruitment. This gives our staff a unique vantage point to the industry. With this front row seat we’re able to see what’s going on across the country in home care recruitment. We can see who’s winning, who’s not - and most importantly - why?
We sat down with Ryan Hodgen, Training and Onboarding Manager here at myCNAjobs to answer some common questions about recruiting Caregivers and CNAs.Check out his response in the quick video below. Today’s question is:
“Is social media becoming a more viable recruiting channel?”
“Well agencies are certainly starting to use more of an array of social media channels. I think previously it was pretty exclusive to Facebook, a lot of offices using Facebook accounts. But hey, I’m talking to folks that are using Instagram, and using LinkedIn as other possible channels to reach out to Caregivers. At the end of the day it’s really just more tools that you can be adding to your toolbelt. Ultimately, these are just channels. The offices I’m speaking to have varying degrees of success from recruiting on those social media channels. I think ultimately it’s about your messaging. What are you communicating through those different means of getting in touch with Caregivers? Are you making it clear to them in a market where they have a lot of options - why would they come and want to work for you? What’s on the table for them? What’s distinctive about your culture and about your brand and agency? And maybe those things are actually great to communicate through those social media channels. You can give folks a clearer picture of what your culture is in your office. So, some potentially great resources. But in the end, I think it’s still all about your messaging."
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