We’ve talked many times on this blog about how other industries can compete for Caregivers and make recruiting in home care more challenging (see: Is the Grass Greener for Caregivers and CNAs Outside of Home Care Recruitment?). During the holiday season that becomes especially true. Employers can expect 56% less job seekers during the holiday season, and reports indicate this year may be even tighter.
Target’s recent announcement on their holiday hiring plans show they plan an increase of more than 40% in seasonal hires this year. Consumer Growth Partners President Craig Johnson said in a recent interview “Seasonal hiring is an indication of where the market is headed. If they're hiring more people, this is good news.” But what’s good news for retail spells trouble for home care recruitment. With Target alone planning 100,000 seasonal hires and another 4,500 at their distribution centers nationwide, hiring CNAs and Caregivers will continue to be a pain point for agencies this year.
For more in-depth breakdowns of strategies to put in place for Caregiver recruitment during the holidays, stay tuned. We have more info and analytics on plans for success through the holidays coming soon.
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