Recruitment & Retention Trends

In a market where Caregivers and CNAs are able to pick and choose which job opportunities are most interesting to them, it’s becoming more important for agencies to develop strategies to attract top talent. In our latest study, 64% of candidates report they’re always looking for a job, another 32% of candidates say they may not be looking for a job, but would entertain a new job offer - that means 96% of Caregivers are always on the job market.

When so much of the market is on the lookout for new opportunities, how can you get your agency’s openings in front of these candidates? How can you attract the attention of passive job seekers?

You’re curious, we’re curious, and so we just asked. We polled thousands of caregivers across the nation to ask how their pay ranks today versus a year ago. Thirty-six percent (36%) indicated earning more today. Here’s what they reported:

We hear it everyday. There are not enough Caregivers. I need more CNAs. I'm struggling with hiring Caregivers. What do I do? One of the first steps in our conversation is to stop and take a hard look at your requirements alongside market trends.

Every local market is unique extending unique challenges to business owners, recruiters, and executives. You could be in a rural market with low population, an urban setting with thousands of places to work, or a suburb that just opened an Amazon warehouse. Regardless of where you sit, we recommend assessing three core areas:

Recruiting and retaining caregivers is one of the biggest limiting factors to growing a home care agency and biggest frustrations plaguing senior living.  On a good note, you’re not alone. On a bad note, there’s no one silver bullet. It's a gnarly market problem. Everyday at myCNAjobs we have the privilege of talking with thousands of companies all battling it out to find the best caregivers.  We have a unique preview into the recruitment landscape, what's trending, what's working, and what's not.  Through this blog, we hope to bring you a look into our front-row seat into the market including things like: