Caregiver Recruitment Trends: 65% of Caregivers Report They're Always Looking for Another Job

Jan 2, 2018 6:34:19 PM

Caregiver recruitment has never been more challenging, time consuming, and expensive. Caregivers are receiving more calls for work, more job offers, more hours, more pay, and more benefits than ever before. For our latest Caregiver Trend Report - we've collected data from 100k+ Caregivers, tapping into the minds of job seekers nationwide to deliver new insights to transform recruitment strategies in 2018. Executives understand the war for Caregiver talent is here. Now, it’s time to act. Companies that don’t compete, won’t survive. 

Over 50% of home care agencies identify the ability to recruit Caregivers and CNAs as the number one threat to business growth. One of the most interesting insights we uncovered in our latest Caregiver Trend Report is that 65% of Caregivers are always on the hunt for a better job. We know that 97% of Caregivers are open to a job opportunity at any given time. So what can you do about it? Here are a few things to consider to help address this startling statistic:

Is your offering competitive?

It’s projected that competition for Caregivers will worsen as agencies fight for talent alongside other industries attracting Caregivers including fast food, retail, and distribution center giants. It's essential that your company has a competitive recruiting offering in place. We've built an easy-to-use Competitive Analysis Matrix that you can download and use as your guide to compare your offering to other companies in your area - both inside and outside of senior care.

How does your Caregiver pay stack up?

While pay isn't everything - it's certainly a key motivator in a Caregiver deciding if they want to stick around or if they can be enticed to go elsewhere for work. Daily, our team is asked about Caregiver pay. What’s average? What trends do you see? Am I competitive? To see where your pay ranks, you can access a free Caregiver Pay Portal here. It’s a real-time dashboard available at the zip code level, showcasing the wages of over 1M+ Caregivers. 

Are you prioritizing retention?

Retention is key when 65% of your team members are always looking for a better job. But are you making this a priority? A lot of companies we talk with are much more focused on getting new Caregivers in their door than they are on those that are walking out the back. We all know Caregiver recruitment and retention hold hands - you can't be successful without both. We've seen that companies with successful referral programs tend to have higher retention rates - this makes sense as great Caregivers refer other great Caregivers (and they stick around longer too!) Check out our recent blog post on this here Home Care Recruitment: Top Examples of Employee Referral Programs.


If you're interested in learning more of the insights we uncovered in our latest Caregiver Trend Report, join us for one of our action-packed webinar in our current Get Competitive Webinar Series to uncover the latest trends in job search and get under the hood to better understand a Caregiver’s psyche including the impact of:

  • Wages
  • Benefits
  • Training
  • The Interview Process
  • Your Local Market

Join us for an upcoming webinar - REGISTER HERE.

You may also like:

How On The Spot Interviews Will Boost Your Caregiver Recruitment Efforts

The Most Expensive Part of Caregiver Recruiting Isn’t Advertisement - It’s Time

Maggie Keen

Written by Maggie Keen

Maggie Keen is Vice President at myCNAjobs and a national caregiver recruitment speaker.

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