As the CNA recruitment market gets more competitive, Caregivers are able to pick and choose where they want to work. We’ve seen Caregivers vet companies who are hiring CNAs in a variety of ways. Every agency that is actively recruiting CNAs and Caregivers should be aware of the top channels Caregivers use to evaluate them:
Industry Friends
Caregivers will call on their friends within the industry for feedback. This can include other Caregivers and CNAs, schedulers/managers, and more.
Advice from those in social networks
Caregivers and CNAs also ask for advice from those they trust most. This can include friends and family, peers, or even those who have received home care services themselves.
Online review sites
There are various sites offering reviews of local businesses. Beware of this one - often times it’s the negative posters who comment the most! Your reputation on these sites can have a big impact on your CNA recruitment.
Review of Facebook/social media
Caregivers will check your social profiles after the interview to see if what they’ve been told so far is true. Facebook is a big part of this, so be sure to consider what your social media presence looks like not only to potential clients, but potential Caregivers as well.
A common theme that runs through all of these is reputation management. From what online review sites say to what other Caregivers think, there are a number of ways your reputation can affect your home care recruitment.
If you’re interested in learning what your reputation with Caregivers in your area is, you can learn more about the myCNAjobs Caregiver Insight Engine, and how it can help with recruiting Caregivers for your agency.
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