Home care recruiting is facing challenges today that it never had to worry about in the past. Increased competition from other industries is putting additional strain on an already thin labor pool. Agencies are finding ways to be more accommodating to potential Caregivers in an effort to keep them in the industry. An interesting new piece of data shows one area that could help agencies sell their positions when recruiting for home care. 35% of all Caregivers are only interested in full-time work, and 27% of all Caregivers are only interested in part-time work. What does this mean for your current Caregiver, HHA, and CNA recruitment and how can you use it to boost hires moving forward?
Attracting more talent
Let’s think about this in terms of what it does to your current market. In an earlier blog, Caregiver Recruitment - Could Your Market be Bigger Than You Think?, we touched on the importance of widening your net in order to scale Caregiver recruitment despite the workforce shortage. This data on Caregiver’s work preference gives us another opportunity to do so. If your agency doesn’t have options for both full-time and part-time work, you’re significantly limiting the number of candidates in your pool. With ⅔ of all Caregivers having a strict preference on the type of employment they’re seeking, agencies who can accommodate both will see better results than those who close themselves off.
Selling candidates on your agency
We talk a lot on this blog about the importance of being able to sell Caregivers on why your agency’s opportunities are a good fit. If a Caregiver has a preference between full-time and part-time employment, try to uncover it and cater to them. Let them know you’re excited to meet them and can offer them the work that best meets their schedule. In today’s market, Caregivers and CNAs are receiving multiple calls per week for work. If your agency is going above and beyond to prove you’re the best fit, it increases the likelihood of Caregivers choosing you!
This new data acts as another tool in the belts of agencies across the country to uncover the individual needs and preferences of a candidate when recruiting Caregivers. Learning what makes them tick and the factors playing into their job decisions will better equip you for success when hiring CNAs and Caregivers.
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