Recruitment & Retention Trends

Home care is a highly local business. From community connections to meeting clients and even hiring Caregivers, each market is unique. Recently we took a local look at interesting data and trends for agencies hiring Caregivers in Nashville. You can watch the full replay below, and here a few highlights:

One of the most frustrating things we hear from agencies recruiting in home care is the ongoing struggle to get new Caregivers onto cases. The process of going through dozens of applicants to try and find one good hire is draining on a recruiter, and when they fall off at the last minute it can take the wind out of your sails. Often times when examining an agency’s recruiting metrics, we see a lot of Caregivers who are offered a position never end up making it to a case. What causes that to happen? Our latest research shows processing times matter:

Home care is a highly local business. From community connections to meeting clients and even hiring Caregivers, each market is unique. Recently we took a local look at interesting data and trends for agencies hiring Caregivers in Chicago. You can watch the full replay below, and here a few highlights:

A big part of our mission at myCNAjobs is to invest in attracting more potential candidates to the caregiving profession; growing the overall market from which to recruit Caregivers and CNAs. An important part of this is to figure out where people enter the industry from. Our data shows 37% of new Caregivers enter the industry from a job in retail or fast food. Check out the full picture below:  

One of the biggest pain points we hear every day is how difficult it is to retain top Caregiver and CNA talent. With candidates receiving 3+ calls a week for work - it can be tough to keep turnover numbers low. A great way to help reduce turnover while attracting new staff is to ensure your agency is remaining competitive in your offer to Caregivers. But how do you know what your competitors are offering Caregivers?

As agencies are challenged with finding enough quality Caregivers and CNAs to meet their goals and grow their business, the clear culprit is an overall Caregiver shortage of talent. If we take a closer look, the numbers get even more concerning. In our latest study, only 25% of Caregivers reported they want to work for an agency. Here’s the breakdown of where Caregivers told us they’re interested in working:

Home care is a highly local business. From community connections to meeting clients and even hiring caregivers, each market is unique. Recently we took a local look at interesting data and trends for agencies hiring caregivers in Charlotte. You can watch the full replay below, and here a few highlights:

In a market where Caregivers and CNAs are able to pick and choose which job opportunities are most interesting to them, it’s becoming more important for agencies to develop strategies to attract top talent. In our latest study, 64% of candidates report they’re always looking for a job, another 32% of candidates say they may not be looking for a job, but would entertain a new job offer - that means 96% of Caregivers are always on the job market.

When so much of the market is on the lookout for new opportunities, how can you get your agency’s openings in front of these candidates? How can you attract the attention of passive job seekers?

You’re curious, we’re curious, and so we just asked. We polled thousands of caregivers across the nation to ask how their pay ranks today versus a year ago. Thirty-six percent (36%) indicated earning more today. Here’s what they reported: