In CNA and Caregiver recruitment, pay has always been an important part of the equation. It’s unrealistic to expect widespread interest from Caregivers if your pay is below that of your competitors. Tracking down what others in your market are offering and what Caregivers near you are looking to make has long been a challenge for agencies hiring CNAs and Caregivers. And while the importance of pay can’t be overstated when recruiting Caregivers, neither can the importance of proper data on pay.
The latest research shows Caregiver and CNA pay has gone up across the country heading into 2018. The average hourly pay for an uncertified Caregiver is $11.37, while the average hourly pay for a certified Caregiver such as a CNA or CHHA is $12.11. It’s important to note this varies from market to market, but the national numbers paint a clear picture of rising wages. In order to stay competitive in Caregiver, HHA, and CNA recruitment agencies are having to find ways to increase pay.
You can find local data on Caregiver pay in your area by accessing our free Caregiver Pay Portal here. This is a real time look into what Caregivers and CNAs in your area are making. Consider adding a quarterly check to your recruitment plan to get a pulse on what your market is seeking, as well as keeping track of other competitors during the Caregiver hiring process (see: Recruiting Caregivers: #1 Strategy to Learn What Your Competitors are Offering). The proper data on pay will help you make the most informed decisions when building your brand as a destination for Caregivers to work, cementing your agency as a local market leader.
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