The need for competitive pay and benefits when recruiting Caregivers has never been higher. As Caregivers and CNAs become more and more in demand, agencies with offerings that are lagging behind aren’t able to make the hires they need to grow their business. Caregiver recruitment is a pivotal piece of any successful home care agency, and agencies are finding ways to offer more to Caregivers in an effort to be more competitive in their area. We asked Caregivers and CNAs which benefits were more important in a head-to-head style matchup so you can make more informed decisions on where to spend your dollar for the biggest impact on your ability to hire Caregivers. In our last installment, Battle of the Benefits: Does a 401k Program or Paid Vacation Mean More When Recruiting Caregivers?, 401k program took a decisive victory. This time we’ll examine direct deposit versus weekly pay to see which is more important to Caregivers and CNAs.
Direct deposit comes out on top bringing in 60% of the overall vote. With many Caregivers having to work for multiple agencies to get enough hours, having their checks delivered directly to their accounts goes a long way. This is a benefit we’re seeing become more common as agencies look for ways to set themselves apart when recruiting Caregivers, HHAs, and CNAs. 40% of the vote went to weekly pay, and in an industry where many workers are living paycheck to paycheck, it holds appeal to get paid on a more regular basis. If this is something your agency doesn’t currently offer, it’s worth taking a look at implementing. These are two common benefits you can use in your Caregiver, HHA, and CNA recruitment messaging to attract top talent.
You can find all of the Battle of the Benefits alongside other home care recruitment insights in our latest trend report, available for full download now.
You may also like: