Home care recruitment has never been more challenging, time consuming, and expensive. Caregivers are receiving more calls for work, more job offers, more hours, more pay, and more benefits than ever before. Over 50% of home care agencies identify the ability to recruit Caregivers and CNAs as the number one threat to business growth. It’s projected the market will continue to worsen as agencies fight for talent alongside other industries attracting caregivers including fast food, retail, and distribution center giants.
In today’s market, pay and benefits play a large role in an agency’s success when recruiting Caregivers. Those who have more to offer are rising to the top of their market. Many agencies are re-examining their employment package to find ways they can be more competitive in their caregiver recruitment offers. We asked Caregivers and CNAs which benefits were more important to them in a head-to-head style matchup so you can make more informed decisions about where to spend your dollar to continue hiring Caregivers and grow your business. In our last matchup, Battle of the Benefits: Does a Higher Wage or Preferred Hours Mean More When Recruiting Caregivers?, a higher wage prevailed as more desired. This time through, we’ll take a look at a 401k program versus paid vacation time.
In the current landscape of recruiting Caregivers, pay and benefits play a huge role in your success. Agencies with the most attractive packages are winning out in the war for Caregiver talent. In order to continue to grow their businesses, agencies across the country are raising pay and adding benefits so they can scale their Caregiver recruitment. We asked Caregivers and CNAs which benefits were most important to them in a head-to-head matchup so you can spend your dollars where they will have the biggest impact on your Caregiver, HHA, and CNA recruitment. In our last installment, Battle of the Benefits: Does Paid Sick time or Paid Training Matter More When Recruiting Caregivers?, paid sick time just barely eeked out a victory. This time through we’ll take a look at a earning a higher wage versus getting their preferred hours/shifts.
Battle of the Benefits: Does Paid Sick Time or Paid Training Matter More When Recruiting Caregivers?
More than ever, recruiting Caregivers relies on a backbone of competitive pay and benefits. Without an attractive offer, other competitors are going to win out in the war for talent. In order to have successful Caregiver recruitment efforts, agencies across the country are taking a new look at their pay and benefits to find places where they can improve their offering. We asked Caregivers and CNAs which benefits were most important to them in a head-to-head matchup so you can know where to invest your Caregiver recruiting dollars to get the best return. Our last installment Battle of the Benefits: Does Health Insurance or Paid Vacation Time Matter More When Recruiting Caregivers?, health insurance was a more desirable benefit. Now we’ll take a look at paid sick time versus paid training to see which one Caregivers said was more important.
Battle of the Benefits: Does Health Insurance or Paid Vacation Matter More When Recruiting Caregivers?
Today, recruiting Caregivers and CNAs is about offering competitive pay and benefits more than ever before. With more and more companies all hiring from the same limited workforce, the ones with the most attractive offers are coming out on top. Across the country agencies are working to improve their employment packages, but are unsure which areas will give the greatest impact on Caregiver recruitment for their dollar. We asked Caregivers and CNAs which benefits were most important to them in a head-to-head matchup so you can make more informed decisions on where to get the most bang for your buck in improving your Caregiver and CNA recruitment. In our last installment, Battle of Benefits: Does Health Insurance Or A Higher Wage Mean More When Recruiting Caregivers? a higher wage was the clear favorite. This time, we’ll take that same health insurance benefit and compare it side by side with paid vacation time:
We talk a lot on this blog about evaluating other competitors in your market (see Recruiting Caregivers: #1 Strategy to Learn What Your Competitors are Offering, for example) and how those competitors affect home care recruitment. Fast food and retail are examples we often use of outside competitors to keep an eye on. For many agencies there’s another big competitor lurking in the shadows, and they’re targeting your Caregivers. The newest research shows 10% of Caregivers have worked for or interviewed at Amazon.
Home care agencies are gearing up for the increased Caregiver Recruitment competition nationwide, and a major area of improvement is Caregiver and CNA training. With 44% of workers citing a lack of training as a reason they left their last job, revamped programs are a necessity not only for recruiting Caregivers, but for retaining them as well.
Recruiting Caregivers and CNAs is more about pay and benefits than ever before. With so many companies looking to hire a limited workforce, those with the most attractive offers are winning out. Many agencies are improving their current offering, but are unsure where to make investments to bring the most bang for their buck. We asked Caregivers and CNAs which benefits were most important to them in a head-to-head matchup so you can make smarter decisions about where to place your dollar to improve your Caregiver recruitment. First up on the Battle of the Benefits - a higher wage vs. health insurance.
We’re midway through January and the number one question we’re hearing is “what should I do to ramp caregiver recruitment in 2018?” This is the year of getting competitive. However, your investment to get competitive should be centered around your current position in the local market and your business strategy. In an analysis of thousands of companies, we’ve built five classifications from the perspective of a Caregiver to help executives determine where they fit and may be headed (this is an excerpt from It’s Time To Compete White Paper)
If you have had a discussion about Caregiver and CNA recruiting lately, the topic of pay has likely come up. Across the country, home care recruiting has become a competition for top talent, and offering competitive pay is a necessity to survive. In a recent post Caregiver Recruitment: The Importance of Tracking Caregiver and CNA Pay we talked about how pay has risen across the country, but what are Caregivers looking to make in your state? We’ve compiled a list of state averages for both certified and uncertified Caregivers - an invaluable piece of data for any agency currently hiring Caregivers.