2018 is here and the year of competition for home care recruitment is upon us. Home care agencies across the country are re-examining their employment offering to attract more candidates and hire Caregivers and CNAs more effectively. The latest research on job search for Caregivers highlights the necessity for a revamped employment package. Did you know 30% of Caregivers search for jobs while at work? Let’s break down this stat into the two usual departments: Caregiver recruitment and Caregiver retention.
First, recruitment. In a market where there’s more positions to fill than Caregivers and CNAs to fill them, agencies are inevitably going to end up doing roster swaps on a regular basis. Whether this is through a Caregiver who works with multiple agencies to get their desired number of hours, or by a CNA leaving their current employer for greener pastures, it’s a reality of the industry in its current state. From a recruiting standpoint, this can work to your benefit. Home care agencies who sit atop their local market as a premier destination for Caregivers will undoubtedly gain the attention of those 30% searching while at work for a direct competitor. This leads to a greater flow of new candidates and increases your reputation amongst Caregivers and CNAs as a top destination to work. Agencies with unappealing offerings or below average pay will find themselves with a harder time recruiting Caregivers than ever before.
Next, retention. In every conversation about recruiting in home care, retention is always a relevant other side of the coin. The good news is healthier recruitment usually correlates with healthier retention. If you’ve revamped your benefits to be competitive in your market (see: Recruiting Caregivers: #1 Strategy to Learn What Your Competitors are Offering), those 30% of Caregivers searching for jobs while at work for your agency will understand they’re already working for a top employer. In all likelihood, agencies who have the best offerings will have less of their current staff exploring other options on the job.
This all begs the question: how does your agency become a destination for Caregivers? We’ve uncovered insights directly from Caregivers in our latest Caregiver Trend Report to answer that very questions. If you're interested in learning more of the insights we uncovered in our latest Caregiver Trend Report, join us for one of our action-packed webinar in our current Get Competitive Webinar Series to uncover the latest trends in job search and get under the hood to better understand a Caregiver’s psyche including the impact of:
- The Interview Process
- Your Local Market
Join us for an upcoming webinar - REGISTER HERE.
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