Recruitment & Retention Trends

Home care is a highly local business. From community connections to meeting clients and even hiring Caregivers, each market is unique. Recently we took a local look at interesting data and trends for agencies hiring Caregivers in the greater Indianapolis area. You can watch the full replay below, and here a few highlights:

One of the most important things for agencies to do when it comes to home care recruitment is to make sure they use a variety of recruiting channels. Online job boards, employee referrals, career fairs, and more are all examples of different channels to recruit CNAs with. One channel we see not being used enough is local CNA programs. We’ve outlined a few ways to get you started in forming these partnerships for recruiting CNAs.

Getting a Caregiver to choose your agency over a competitor is the crux of Caregiver recruitment today. So what do 60% of Caregivers report as being “very important” when deciding where to work? A personal connection with the person interviewing them. You can check out their responses below:

As a Senior Director here at myCNAjobs I have the pleasure of talking with agency owners and recruiters from all across the country. One of the biggest questions I hear is “What do you see happening in my market?” While there are trends and challenges that spread nationwide, it is true that each market is unique. While doing a webinar on Hiring CNAs in Washington DC, I picked out a few interesting pieces of information on Caregiver recruitment in the greater DC and Northern Virginia area.

At myCNAjobs we work with thousands of companies in the space to overcome the challenges of Caregiver recruitment. This gives our staff a unique vantage point to the industry. With this front row seat we’re able to see what’s going on across the country in home care recruitment. We can see who’s winning, who’s not - and most importantly - why?

To be successful when recruiting Caregivers you need to be able to sell your agency to your candidates. What if you’re not the only one who should be selling, though? Our research shows 87% of Caregivers would be more interested in working for your agency if they had a chance meet and interact with current members of the Caregiving staff.

As a Senior Director here at myCNAjobs I have the pleasure of talking with agency owners and recruiters from all across the country. One of the biggest questions I hear is “What do you see happening in my market?” While there are trends and challenges that spread nationwide, it is true that each market is unique. While doing a webinar on Hiring CNAs in Minneapolis, I picked out a few interesting pieces of information on Minneapolis Caregiver recruitment.

Everywhere you look you’ll find a mobile device in someone’s hand. No matter your personal views on the matter, it’s an important shift for Caregiver Recruitment. Did you know that 80% of Caregivers are now looking for work on a mobile device? That means if your online presence isn’t mobile-friendly, you’re deterring candidates before they even apply.

Home care is a highly local business. From community connections to meeting clients and even hiring Caregivers, each market is unique. Recently we took a local look at interesting data and trends for agencies hiring Caregivers in the greater Dallas and Fort Worth area. You can watch the full replay below, and here a few highlights:

As the CNA recruitment market gets more competitive, Caregivers are able to pick and choose where they want to work. We’ve seen Caregivers vet companies who are hiring CNAs in a variety of ways. Every agency that is actively recruiting CNAs and Caregivers should be aware of the top channels Caregivers use to evaluate them: