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Maggie Keen

Maggie Keen is Vice President at myCNAjobs and a national caregiver recruitment speaker.

Recent Posts

Caregiver & CNA Recruitment in Minneapolis - Insights From New Webinar

By Maggie Keen on Oct 25, 2017 3:37:00 PM

Home care is a highly local business. From community connections to meeting clients and even hiring Caregivers, each market is unique. Recently we took a local look at interesting data and trends for agencies hiring Caregivers in the greater Minneapolis area. You can watch the full replay below, and here a few highlights:

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How Target’s New Minimum Wage Changes Caregiver Recruitment

By Maggie Keen on Oct 21, 2017 7:21:16 PM

As we covered in an earlier post, Recruiting Caregivers: #1 Strategy to Learn What Your Competitors are Offering, your competition isn’t just other home care agencies. Other industries are hiring Caregivers, pulling them out of your labor pool and into theirs. Target’s recent announcement to raise minimum wage to $11/hr nationwide with a commitment to $15/hr by the end of 2020 continues this trend. This pay boost also applies to the more than 100,000 seasonal employees they’ll add this holiday season.

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Hiring Caregivers: How to go From Making Hires to Hitting Hiring Goals

By Maggie Keen on Oct 13, 2017 2:38:00 PM

At myCNAjobs we work with home care agencies to improve Caregiver recruitment all across the country. When an agency calls us up for help hiring CNAs, one of the first things I often hear is “We’re not able to hit our hiring goals.” We see agencies struggling to scale recruitment from the handful of hires they’re currently making to the number of hires they need to grow their business. How can you break through that plateau and find ways to grow your recruitment? We outline the full process in our industry white paper Scaling Caregiver Recruitment Through Cost Per Hire.

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Caregiver & CNA Recruitment in Houston - Insights From New Webinar

By Maggie Keen on Oct 13, 2017 2:35:00 PM

Home care is a highly local business. From community connections to meeting clients and even hiring Caregivers, each market is unique. Recently we took a local look at interesting data and trends for agencies Hiring Caregivers in Houston. You can watch the full replay below, and here a few highlights:

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Home Care Recruitment: Retail Expected To Poach More Caregivers This Holiday

By Maggie Keen on Oct 11, 2017 5:46:16 PM

We’ve talked many times on this blog about how other industries can compete for Caregivers and make recruiting in home care more challenging (see: Is the Grass Greener for Caregivers and CNAs Outside of Home Care Recruitment?). During the holiday season that becomes especially true. Employers can expect 56% less job seekers during the holiday season, and reports indicate this year may be even tighter.

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What’s the market for Caregiver & STNA Recruitment in Northeast Ohio?

By Maggie Keen on Oct 11, 2017 11:32:00 AM


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What’s the market for Caregiver & CNA Recruitment in Nashville?

By Maggie Keen on Oct 11, 2017 10:08:00 AM


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The Most Expensive Part of Caregiver Recruiting Isn’t Advertisement - It’s Time

By Maggie Keen on Oct 9, 2017 1:38:00 PM

When I work with agencies across the country to combat caregiver and CNA recruitment challenges, often times we take a look at caregiver cost per hire. Many people I speak with are surprised to learn that the most expensive part of their recruitment efforts isn’t advertisement or background checks. It’s time.

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What’s the market for Caregiver & CNA Recruitment in Chicago?

By Maggie Keen on Oct 8, 2017 10:08:00 AM


As a Senior Director here at myCNAjobs I have the pleasure of talking with agency owners and recruiters from all across the country. One of the biggest questions I hear is “What do you see happening in my market?” While there are trends and challenges that spread nationwide, it is true that each market is unique. While doing a webinar on Hiring CNAs in Chicago, I picked out a few interesting pieces of information on Chicago Caregiver recruitment.

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Home Care Recruitment: Top Examples of Employee Referral Programs

By Maggie Keen on Oct 6, 2017 11:38:00 AM

In a previous post we discussed the tenants of a successful employee referral program as part of a CNA recruitment strategy. Things like keeping the program simple and immediacy of payment lead to better results. Recently I’ve been asked about some of my favorite referral programs I’ve seen for agencies hiring Caregivers and CNAs, and below are a few my team and I have encountered.

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